HOW TO MEASURE YOUR DOG
All dogs are different and vary in their size, just as people vary in size and
shape. Here is a general guideline to fit your dog appropriately for a dog collar.
For a proper fit, measure your dog's neck with a cloth seamstress's tape measure.
A collar shouldn't be tight around your dog's neck and therefore it will not be the exact measurement of your dog's neck. For safety reasons - so it doesn't snag on something, it shouldn't be too loose either. A snug fit is what you are aiming for and not a tight one or one that chokes. Always monitor your furry little friend while he or she is on their leash with a collar, so they don't get caught on a fence or other environmental object that would cause furry friend choking.
Below is a guide for you to choose the correct size:
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